Embedding YouTube – Will Copyrights Get Me?
Advertising & Marketing / Contracts / Copyright / Trademarks

Embedding YouTube – Will Copyrights Get Me?

YouTube is an extremely popular media.  According to their own statements, they receive over 1 billion views per month.  To keep their customer-base informed and engaged, businesses may choose to add YouTube videos in blog, Twitter or Facebook posts.  Is this okay?  Should you worry about copyrights?  How exactly does this work? This article explores … Continue reading

Trademark Basics – Fair & Nominative Use
Copyright / Trademarks

Trademark Basics – Fair & Nominative Use

As a follow up on the previous article on Trademark Basics, this articles covers the circumstances in which a third party can use a registered trademark.  Fair use and nominative use are related but distinct concepts, which are each discussed below. Fair Use Trademarks are divided into roughly five categories: generic, descriptive, suggestive, arbitrary and fanciful. … Continue reading

Trademarks Basics – Federal Registrations and Common Law Rights
Trademarks

Trademarks Basics – Federal Registrations and Common Law Rights

Trademarks are an integral part of brand identity and marketing – so what are they really, and how do you obtain them?  This article goes back to basics and summarizes trademark issues from the perspective of those running small to medium sized businesses. What They Are Trademark law is based on premise that consumers should be able to rely … Continue reading

Trademarks

USPTO Guidance for Using Webpages as Specimens

USPTO Guidance for Using Webpages as Specimens “A new examination guide, ‘Webpage Specimens as Displays Associated with the Goods,’ is now available on the Trademark Examination Guides page at http://www.uspto.gov/trademarks/resources/Trademark_Exam_Guides.jsp. The guide describes the elements of an acceptable webpage display specimen for goods, discusses how to determine the acceptability of a webpage specimen, and provides … Continue reading