Make terms readable and accessible
Ideally, your terms will be read, understood and adhered to. If there should be any hope of this, the terms must be in plain language and organized for maximum comprehension. Use paragraph headings, write in the active voice and simplify language.
Repeat the important stuff
Are you asking for user data? If so, provide a link to your terms stating how such information will be used. Ask them to click a message box confirming that they accept them. Are you setting up a shopping cart? Provide a link to the section of your terms that discusses your policy on returns. By using links to one centralized Terms of Service page, you can maximize your protection, while minimizing the work involved.
Repetition and consistency are key
Speak to your audience
Maybe you can’t make your Terms of Service a best-selling novella, but you can make it less painful. Know your audience and speak to them. Carry your company’s voice throughout your website and documentation. Feel free to keep in friendly, just stay away from sarcasm.
Let users opt-out